![]() “What these guys did was create a book that says, ‘We’re going to reflect back what people are actually doing in the world.’ And so what they inadvertently created was an annual snapshot of the world.” He asked twins Norris and Ross McWhirter, who were fact-finding researchers, to compile something that would be different from the day’s encyclopedias, which were dry and very highly academic. Beaver dreamed up a pamphlet that could be sold to pubs alongside barrels of Guinness Stout. “He said, ‘There must be in pubs all around the country people fighting and arguing over things that are simple and yet they can’t find an answer,’” Glenday says. ![]() There was no quick way to solve the dispute. He and his companions soon began to squabble over which was Europe’s fastest game bird. It started when Sir Hugh Beaver, then managing director of the Guinness Brewery, was invited to go game bird hunting in Ireland. We throw the whole thing away in terms of the design,” says Glenday. The designers agonize over every spread and they start from scratch every year. It’s lots of little chunks and trivia and nuggets. The publication itself is listed as the world’s best-selling copyrighted book. “If stuffing is your thing, we might have a category already created for you.”įirst published in 1955, the book has developed into an international phenomenon published in more than 100 countries and 37 languages. If, for instance, an applicant hopes to land the record for most pretzels stuffed in their nose, researchers might gently say no, but prod the applicant to the grape-stuffing section. I could say I had couscous for lunch and I could document it, but no one cares. So is it amazing? Everything is a record. “We want things to be officially amazing. And each book is curated annually, so twerking records, a thing just a few years ago, get replaced by TikTok records. They may not impinge on someone else’s human rights or hurt an animal. ![]() Submissions, on the whole, must be measurable, breakable and provable. The team at Guinness World Records get about 100 applicants a day and reject some 95%.
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